A creative leader in San Francisco, Joey designs brand experiences, and creates illustrations, films and photography.
Super
Role: Art Director
Rebranded Super from scratch. Define brand strategy through illustration. Art directed rebrand launch and subsequent brand campaigns. Expanded brand assets tenfolds.
Nike Innovation Labs
Role: Senior Designer
Rebranded Nike Valiant Lab and Nike Sport Research Lab, forming the new Nike Innovation Labs.
Case study available upon request.
Apothecary
Role: Art Director, Designer, Illustrator
Art direction and design for Apothecary, a bar in Central, Hong Kong. Drawing inspiration from the medieval herbal notebooks, we explored themes of snake, vials, mushroom and herbs.
Quorum
Role: Art Director, Designer, Illustrator
Brand strategy and design for Quorum, a women’s empowerment brand.
Late Night Bakes
Role: Art Director, Designer
Art direction and brand design for Late Night Bakes, a paleo dessert business based in Alamo, CA.
Salt & Rind
Role: Art Director, Designer
Brand identity design for Salt & Rind, a skincare and wellness brand founded by two aestheticians obsessed with skincare and making others feel their best.
Glitch
Role: Art Director, Designer
Brand Identity design and illustrations for Glitch, a 70’s-80’s themed arcade bar with South East Asian food in Palm Springs, CA.
Boxby
Role: Art Director, Designer
Brand Identity design for Boxby, a curated gift marketplace offering the best in luxury experiences.
Zulip
Role: Art Director, Designer
Brand identity, Illustrations, mascot development, and UI design for Zulip, an open source chat and collaborative software.
Infusion Beach Club
Role: Art Director, Designer
Brand Identity, experience design, illustration and continual print and digital design for Infusion Beach Club, a MOD motel in Palm Springs, CA. 1769 Social is the Spanish inspired restaurant and bar located right next to the pool, cabanas and the main communal area of the hotel.
Logofolio
To see other brand and logo design I have done, please click here.