Hi, I’m Joey.
I’m a San Francisco-based creative director, traversing disciplines of illustration, design, film and photography.
I’m most passionate about conveying authenticity through purposeful design. Prioritizing story at the forefront, I try to apply this principle on all of my work - whether it is to convey a moment, an emotion or complicated concepts.
My pursuit in the creative industry launched me opportunities to cover human experiences all over the world, tackling a wide range of subjects such as technology, human rights, health, cultural experiences, and trauma caused by natural disasters.
Currently
Associate Creative Director @ Super.com
Previously
Art Director @ Super.com
Senior Designer @ Nike
Brand Designer @ Samsung Next
Clients + Collaborations
Ulta
Everpress
Mod + Whimsy
Dear Samfu
Apothecary HK
Studio Brinks
Awards
Reel Asian Air Canada Award, Toronto Reel Asian Film Festival
Junior Award, Red Dot Design Award
Silver Screen Society Award, SCAD Savannah Film Festival
Finalist, SIMA Social Impact Media Awards
Best Student Film, Indy Shorts International Film Festival (Heartland)
Best Short Doc 3rd Place, Anchorage International Film Festival
Best Woman Filmmaker, LAIFF Awards
Press
Pup Mag
SCAD Works
Art House Film Wire
Unfake it Till you Make it